Are you building a startup that's in stealth mode? In this video, I share with you 3 reasons why it's a bad idea to not share your idea publically.
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Want to see me get upset?
Like… red in the face, I could deadlift a baby elephant with my rage alone, level upset?
Here’s how to do it:
Tell me your startup’s in “stealth mode” and you can’t talk about it.
Or worse, ask me to sign a freakin’ NDA before you “get into the particulars.”
WTF do you mean you can’t talk about it?
What are you afraid is going to happen?
That someone’s going to drop everything going on in their life and business to pursue it?
How bloody arrogant do you need to be?
Even if they did, that simply means there’s NOTHING unique or hard about your idea.
If someone can beat you to the punch just by understanding the general, high-level concept, then you probably need to go back to the drawing board.
You think Uber is an easy idea to execute? Hell no.
Easy to understand, yes. To build? NO F-Ing way.
Alright... so now that I got that out of my system, let me tell you a few reasons you’ll want to tell others about your idea.
The biggest - and I go into detail more in this week's video - is that you’ll get introduced to people in that space who could help you.
When I meet founders who are plagued by the “Stealth Syndrome”, I usually break it down into these 3 areas of value.
1) Big company partnerships for distribution
2) Finding potential investors or learning about the market
3) Getting introduced to other founders who’ve tried & failed, or have experience
The big win is learning faster than anyone else.
I also believe there’s a this thing called the Universal Law of Knowledge, and that anytime a founder has an idea for a startup, there are likely to be at least 3 other people in the world that have the same idea...
... and it all comes down to who “out executes” the others faster.
That’s why you’ll see 2-3 startups solving the same exact problem go public within months of each other.
When it’s a good idea, it’s shared with others.
The person who learns the fastest wins.
So how do you learn fast? What do you do to get feedback on your idea?
Leave a comment with your strategy and story, and if I’m impressed I’ll share a few killer ones that I haven’t shared publicly with anyone.
Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/uoFmhdbHGnU
ABOUT DAN MARTELL
“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown.
You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.
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